Last night I attended a meeting of my constituency party’s election committee. This was a bit of a marathon session, as the County elections are looming and we are also preparing for a May 5th General Election in the absence of any counter-indications. There is much still to be done.
Its only when you become immersed in the minutae of practical electioneering that some of the more subtle inequities of our electoral system become apparent. Two of these manifest themselves in the interlinked forms of the Freepost Election Address and the Postal Vote.
For explanation, in the unlikely case that the reader is not a fully paid-up political anorak, the Freepost is a free one-off letter or leaflet delivery to all electors or households, made on each party’s behalf by the Post Office during a General Election campaign. The choice between a letter to each elector or a leaflet to each household depends mainly upon the finances of the party, as the leaflet or letter has to be paid for; it is only its delivery that is free. The printing costs of even a simple leaflet can be a four-figure sum and may be out of the reach of a smaller party.
A lack of finances is one issue, but there are further practical problems. If the Government decides to call a snap election, then four weeks is a very short time to write, edit, send to the printers, print, and deliver your leaflet to the Post Office for distribution. In a large-ish mixed sub-urban and rural constituency such as mine, with a small activist base, the Freepost is often the only means by which many voters will receive a communication from their local party. Consequently it is a very important part of any constituency-wide campaign, and any delay may mean there is not enough time to get it delivered before polling day. Funnily enough this risk can be avoided by the party that knows when it is calling the election ...
The increased popularity of postal voting following 2003’s all-postal elections in some areas creates a further problem. Indeed it is estimated that in some constituencies postal votes may account for 40% of the turnout. Yet the Post Office promise only to undertake the Freepost delivery at some point during the election campaign, which is typically four weeks long. But, as postal votes have to be returned around ten days before polling day there is a strong possibility that the Freepost won’t have been received by postal voters before they cast their vote. This completely negates the point of having the Freepost in the first place – the desire to try and level the playing-field between rich and poor parties.
Notwithstanding all the above, the final point about postal voting is that it ossifies postal voters’ attitudes at a point well before the campaign ends. If “a week is a long time in politics”, then ten days is an eternity. Plenty of things could happen in the campaign between the close of postal voting and polling day itself to affect the way someone might vote.
From a Liberal Democrat point of view, the evidence of the past two or three decades is that this “freezing” of the campaign at a point well before its end would tend to work against us in more ways than those already discussed. Typically we put on 3-5% in the opinion polls over the election period, as the rules about equitable media coverage give us the increased exposure usually granted only at by-elections or conference time. Often, we need the whole campaign not just to get across our national message but also to hit home hard in voters’ minds the tactical situation in their constituency.
By voting early, voters are more likely to vote by reflex. When asked who they support unprompted by party name, opinion poll evidence suggests an overstatement of the two main parties (people “forget” that there are other options to Conservative or Labour if not explicitly told them) compared to actual election results. Voting Liberal Democrat is often a more considered action, as the campaign and tactical messages need time to sink in. To illustrate how important this might prove to be in the upcoming election, I have heard anecdotally that the total postal votes received by Labour were bigger than their majorities in each of the recent Hartlepool and Birmingham Hodge Hill by-elections. In other words, it seems the Liberal Democrats “won” the final days of the campaign measured by votes at the polling booth, but Labour “won” the postal vote by a bigger margin, thus gaining overall victory. The “band-waggon” effect was successfully negated.
Of course all this is before we even begin to consider the opportunities for fraud and personation using postal votes, highlighted by the case currently underway in Birmingham ….
No wonder New Labour encourage it.